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CASE STUDY — WEB DESIGN AGENCY, UNITED STATES

Qualified leads, delivered daily. Nobody lifts a finger.

AI lead generation and website audit system for a US web design agency

THE PROBLEM

The agency's sales team was doing the research by hand: finding businesses, checking each website, hunting for the owner's contact and working out what to pitch, before a single call could happen.

Paid tools for scraping, screenshots and contact lookup ran out of credit without warning, and runs failed quietly when they did.

WHAT I BUILT

A Make system with seven scenarios. Every day it sources businesses from Google Maps by city and trade, drops the wrong ones, screenshots and speed-tests each website, and has Claude judge the site and identify the owner.

An enrichment step that looks up a verified email for the owner and scores the lead out of 95, so the best prospects rise to the top.

Delivery into GoHighLevel: a contact, an audit note with the pitch, and a pipeline deal, never created twice.

The scenarios that keep it healthy: weekly housekeeping with retries for failed audits, a daily health check that logs sourced, delivered and parked counts into the CRM, and a watchdog that pauses any tool that runs out of credit, emails the client and resumes when it is paid.

THE RESULT

Scored, ready-to-call leads land in the CRM every day before anyone logs in, with the website audit and the pitch already written.

The sales team opens every call knowing who they are calling, what is wrong with that website and what to offer. No manual research, and no wasted credits when a tool runs dry.

WATCH IT WORK

Short recordings of the actual system running — no slides, no staging.

One real lead, start to finish, with no one touching it

THE WORKFLOWS

The seven Make scenarios behind it, including the ones that keep it healthy. Click any shot to look closer.

TOOLS

OutscraperScreenshotOneGoogle PageSpeedBetterContactGoHighLevel

Want a system like this?

Tell me what’s eating your time. 30 minutes, no pitch deck.